Herget Representation & Networking GmbH
Offering sales representation and marketing services to leading hotels & resorts as well as to destinations
Herget Representation & Networking GmbH provides flexible options on a monthly fee basis for sales & marketing representation services comprising all services as stated below. Please contact us for a tailor–made proposal for your property or destination.
Goals and objectives
The success of Herget Representation & Networking GmbH is based on long-term experiences and a broad market knowledge, backed up by its unique network of high end tour operators, wholesalers, travel and event agencies to ensure an optimal product positioning to maximise the return for the product placed on target markets in Germany, Austria, Switzerland, Benelux (Belgium, The Netherlands, Luxembourg) and Scandinavia.
Strategic consulting services and planning
Our service is tailor-made and starts with detailed research works. In order to create a strategic plan, first of all, we identify the needs of our customers. Coherence, a common sense, innovation and values are our holistic main guidelines.
Offered services:
- Developing marketing & sales strategies
- Marketing channel management & multichannel promotion solutions
- Travel distribution channel management
- Hotel and destination marketing planning
- Brand strategy alignment
- Customer relationship management & segmentation processes
- Benchmarking & market penetration strategies
- Developing product innovation & diversification strategies
- General management advisory services
- Revenue management & pricing strategies
Strategic approach:
- Assessment process of the hotel or destination
- Market analysis
- Developing marketing and sales strategies
- Consulting services concerning PR materials, sales brochures etc.
- Development and extension of classic and online marketing channels
- Translation service
- Implementation of direct sales strategies & fostering long-term relationships with key partners
- Organising meetings, incentives, conferences and events (MICE management)
- Handling of contracting negotiations
- Organising sales calls
- Reporting
Wholesale Management
- Markets: Germany, Austria, Switzerland, Benelux (Belgium, The Netherlands, Luxembourg), Scandinavia
- Ensure an optimal product positioning in collaboration with wholesale operators (tour operators), travel agencies and event agencies to maximise the return for the product in all respective target markets
Wholesale Management includes:
- Product representations
- Contracting
- Development of product positioning strategies
- Representation at major trade shows in above-mentioned target markets
- Representation at various international events
- Training of the tour operator’s employees and travel experts
- Management of targeted campaigns, advertisings and promotion activities
- Regular sales calls to key partners to promote products as well as marketing and sales campaigns
- Liaison with state and regional tourism boards to leverage funds and opportunities as mentioned above
Representation is available in the following countries:
- Germany
- Switzerland
- Austria
- Belgium
- Netherland
- Luxembourg
- Sweden
- Denmark
- Norway
- Finland
Public Relations & Promotions
Herget Representation & Networking GmbH offers Public Relations services to increase the partner’s awareness on the market.
Our services:
- Direction and implementation of successful public relations and promotional strategies to gain maximum media exposure
- Prepare PR releases and distribute them via social networks, such as travel media, facebook and Xing
Please contact us to arrange a meeting
Herget Representation & Networking GmbH
Hasengasse 8
60311 Frankfurt am Main
Tel: + 49 69 7144975-11
Fax: + 49 69 7144975-29
Email: info@hr-n. com
Internet: www.hr-n.com